Motion graphics, also called motion graphics design, is animated graphic design. It takes traditional graphic design and transforms it into moving imagery. In order words, motion graphics transform still images into moving graphic designs.
While “motion graphics” is a term coined relatively recently, the art form dates back surprisingly far, before electronic media was even invented. How is this possible? Well, motion graphics refers to any use of technology to create an illusion of motion, with the express purpose of communicating a specific message.