How To Crush Your Next Webinar Presentation In 2023
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Even before the pandemic pushed everything online, businesses have been using webinar presentations as part of their marketing strategy.
If you have never used webinar presentations before, you’re missing out! Webinar presentations are a great way to engage and inform your audiences and can help grow your business.
In this article, we will break down what a webinar presentation is, how it can benefit your business, and provide some tips on creating and delivering a successful webinar presentation.
What Is A Webinar Presentation: A Brief Introduction
Understanding how to create a successful webinar presentation first starts with an understanding of what a webinar is.
In simple terms, a webinar is like a virtual round table discussion or information session. It often involves a collection of people who meet virtually using online conferencing technology or webinar software and discuss topics or share information with a group of viewers.
Some common webinars might include an informative presentation on a specific topic, employee training, or a campaign presentation. In most cases, webinars are highly visual experiences and often include a presentation, video, or discussion segment.
There are three main types of webinars which include: live, pre-recorded, and on-demand.
Live Webinars
A live webinar presentation is exactly how it sounds: live. This type of webinar presentation is happening in real-time and usually allows viewers to interact with the hosts, ask questions, and chat with other viewers, creating an engaging webinar for all viewers.
While a live webinar is a bit restrictive to a specific time or a maximum amount of viewers, it can often be recorded and uploaded so that others can view the online event.
Pre-Recorded Webinars
Pre-recorded webinars are usually presented to an empty audience before the video recording is uploaded to a website or streaming channel. This is often done to eliminate any bumps in the road due to live technical difficulties, different time zones, and other hurdles that come with a live presentation.
As mentioned above, sometimes a live webinar presentation can be recorded with live participants and then uploaded after the fact.
On-Demand Webinars
One other version of a webinar is an on-demand presentation. This is like a mix of the two mentioned above. Users can register for access to the video of the webinar presentation and can attend the live presentation or have unlimited access to the recording after it has ended.
How Do Webinar Presentations Benefit Your Business?
Now that we understand what a webinar is, we can delve into how these types of presentations can benefit your business.
They Help Create Brand Awareness
First, a webinar presentation can create and increase your business’ brand awareness. Grabbing your target audience’s attention and remaining at the front of their mind can be extremely beneficial to your business. Not only can it generate leads, but it can also create a kind of brand loyalty among consumers.
Webinars are a type of advertising and can act as a marketing pitch to your viewers without selling directly to them. If your webinar is an informative conversation, the potential customers will not only gain important knowledge but also hear more about your business.
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Promote Thought Leadership
Providing information to your target audience through a webinar presentation is a great way to grow your business. Doing so sets your business up as a thought leader in the industry and can be seen as a source of information. While you don’t necessarily have to be the first to talk on a specific subject or discussion, offering a fresh perspective that excites and engages your audience is a great way to establish yourself as a leader in your industry.
Allow For Customer Interaction
Another great benefit of hosting webinars is that it allows for increased customer interaction. Customers enjoy being able to interact with people behind the screens, whether it be to ask questions, suggest ideas, learn information, provide feedback, or build relationships. An interactive webinar presentation means that attendees can use the chat option or the microphone to ask questions during a designated time in the presentation.
Lead Generation!
Finally, a webinar presentation can boost business success by generating leads. For example, if you host an informative presentation for your attendees, you will likely have viewers that have never used your product or service before and are interested in the topic and/or your business.
After you are finished presenting during the webinar, they may end up booking a service with you or purchasing a product. Especially if you have a call to action slide at the end of the presentation that encourages attendees to book or purchase, you will likely see your leads increased.
The Presentation Geeks Top 5 Webinar Presentation Tips
If you’re hoping to create and implement webinars into your marketing strategy, there are a few virtual presentation best practices and tips that can help take them to the next level. Even if you have used webinar presentations before, you can always improve when it comes to presentation design, visuals, presenters or speakers, and meeting audience expectations.
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Here are 5 best practices that can make your final presentation one that you’re proud of.
Tip 1 - Understand Your Audience
First, creating a webinar requires you to understand your audience and what they want and need from a webinar presentation. In order for your webinar to benefit your business, you first need to create one that your audiences will actually engage with.
While you may have lots of interesting visual content or speakers that are well-prepared, if your information doensn’t grab the audience’s attention, its not going to be successful.
As an example, if your ideal audience for the webinar is first time homebuyers, you won’t necessarily focus on topics like downsizing, refinancing, and investment properties. Instead, you’ll focus on things like budgeting, down payments, and understanding the mortgage process.
Presenting information that your audience wants to hear will not only mean that your attendees are more engaged, but that your presentation is a success!
Tip 2 - Practice, Practice, Practice
Because presenters and speakers are a key component of your webinar, you want to ensure that they are thoroughly prepared to explain and present the information accurately and smoothly.
After you’ve settled on a webinar topic and have prepared the major points or main points that you’re going to present, you can then work on ensuring that your presenters sound natural, that it engages and is interactive with your audience, and that all the information makes sense. This means practicing and revising and more practicing.
Present all of your slides multiple times to double check that everything is how it should be. Doing so will show your audience that you are professional and adequately prepared for the webinar.
Tip 3 - Check Your Internet Connection and Webinar Platform
The last thing that you want to happen when you host your webinar is for it to fail because your internet connection stops working or the webinar platform shuts down.
Technical difficulties, while sometime unexpected, should be at the front of mind so that if they happen, you are prepared to fix it. Whether it’s screen share, internet, or other technical difficulties, ensure that you have the resources available to come to the rescue.
Tip 4 - Minimize Noise Pollution
Along with technical difficulties, noise pollution can completely sabotage your webinar presentation and hurt the experience for your viewers.
There are a few things you can do to minimize noise pollution. For one, if you have more than one speaker, make sure they are not in the same room. As well, if you have younger kids or a loud home office, try to move to a quieter part of your home while you are presenting.
Finally, ensure that all attendees are muted while you are presenting your slides, video, or visuals so that you are able to be heard properly.
Tip 5 - Engage With Your Audience
One of the best practices you can implement in your webinar is engagement with your audience. Whether it be through the chat function, discussion questions, or a question period after you are finished presenting the key takeaways, all of these can help engage your audience and further build the relationship with them.
Bonus Tip - Send Or Post Webinar Surveys
One last bonus tip to up your webinar presentation is to spend time gathering feedback on your webinar work. Your attendees will likely have feedback on your slides, information, key points, and overall presentation that can help you get an idea of your strengths and weaknesses.
Some Frequently Asked Questions
Let’s break down some frequently asked questions that you may have about running a webinar presentaion.
How Many Slides Should Your Webinar Have?
While there isn’t a hard limit on the number of slides you should include on your webinar, you have to think about the timing. If you have an hour webinar, you don’t want 2 hours worth of slides. You also want to have enough time for questions, discussion, and other segments. On average, try to stick to no more than 30 slides.
Is There A Difference Between A Webinar And An Online Meeting?
Online meetings are not the same as webinars. In general, online meetings are more collaborative and have smaller audiences, where webinars are often more like an informative and formal presentation where the audience listens until a specific question period.
Webinar Presentations Are The Future, So Get On Board
If you are still unsure about webinar presentations, here are a few ways in which webinars are changing the future of businesses.
Communicate With Employees
First, it can increase effective communication with employees. Through training sessions, profesional development, and team building webinars, you can build great relationships with your employees.
Engage Investors
Second, you can further engage investors by providing them with key updates and information about your business in a professional and engaging way
Connect With Like-Minded Groups
And finally, you can use webinars to connect with similar groups who share the same values. Hosting informative webinars for those in the industry or who share the same passion can help boost your brand awareness and overall reputation.
Keep Your Audience Engaged From The First Slide: Presentation Geeks
Are you hoping to use webinars to build your business? Then let the professional geeks at Presentation Geeks help you create effective an webinar PowerPoint presentation that will engage your audience, provide key information, and increase brand awareness.
Contact us today to see how we can help you!
