5 Reasons Why You Should Hire Someone To Create Powerpoint Presentations For Your Company
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If you’re feeling exhausted by the time commitment needed to design a PowerPoint presentation or feel you simply lack the technical skills to really master Microsoft PowerPoint, then you should consider using a PowerPoint design service provider such as the Presentation Geeks.
To create visually appealing presentations, you need to have a bit of skills. Presentation designers such as PresentationGeeks have worked on countless presentations from international, enterprise companies to local, small businesses. In a crowded marketplace of brands and fighting for the consumer’s attention, the need for a PowerPoint designer has never been greater.
PowerPoint slides create an understanding of storytelling techniques while still maintaining your overall brand guidelines. This can be a juggling act if you are not a PowerPoint expert. Luckily, there are people out there who are – freelance PowerPoint designers. In today’s blog, we are going to go over five reasons why you should consider hiring a PowerPoint presentation designer to create your next PowerPoint presentation.
Reason 1: Engage Your Audience
First off, an amazing presentation is one that can engage your audience and an amazing presentation can be created using key elements that target known presentation psychology elements.
Most PowerPoint designers have some form of knowledge on presentation elements which are critical to developing an engaging presentation. This may include elements such as:
- Appropriate colors
- Impactful Visuals
- Sensory Items i.e., Audio and video elements
- Information Hierarchy
- & More
These are the basics of what a PowerPoint design should consider and incorporate. If one of these elements did not come to mind during your brainstorming session, then you should consider outsourcing your PowerPoint presentation design.
Graphic design is only one element of creating an effective communication tool. You can not solely rely on visuals alone to engage your audience. It is up to you as the presenter to carry most of the weight of the presentation. With excellent communication skills, you will be able to outshine other presentations that solely rely on their graphics.
Reason 2: Create Strong Brand Identity
A PowerPoint designer can help create strong brand identity. If you do not already have brand guidelines then enlisting the help of a designer may help shed some light on creating a strong brand identity.
Remember, presentation slides are communication tools. The slides need to be able to communicate to your clients what your business is about. Ask yourself the following questions as they relate to your business:
Who are we?
What do we do?
Why do we do what we do?
Why does it matter?
Your audience should be able to answer these four questions from your slides.
A professional designer will be able to put together strong visual elements that help communicate your brand.
Not only that, but a PowerPoint designer will also be able to create cohesiveness and unity throughout all your company’s collateral assets such as the website and portfolio of products and services. Too often we see companies trying to put together presentations where there is no unity across collateral materials. If you are going to invest time, energy and money into creating a message and getting the public to take notice, then you need to make sure there is consistency.
When you think of a yellow ‘M’, you think McDonald’s. This is because there is strong branding.
Reason 3: A Strong Communication & Storytelling Tool
This ties in with the last idea regarding your presentation skills. A presentation as a whole requires a strong story that will take the audience on a journey from beginning to end. Almost consider your presentation like a step-by-step guide where you are taking the audience from the beginning, building up the climax of the middle and then taking them across the finish line with your conclusion.
This formula is one we know works. It is what takes a good presentation and transforms it into a great presentation. The final product is incredible.
Surprisingly enough, most PowerPoint presentations often lose this element early on in the designing stages. Not with the design services of PresentationGeeks. We have actually double-downed on this formula based on presentation feedback we received over the year. We have a proven track record of creating a finished product that resonates with the audience because of our storytelling capabilities.
If you find yourself struggling with creating a presentation that flows well, it might be because you did not frame your presentation as a story. Creating presentations with a story in mind is our first goal before we even begin designing slides.
Reason 4: Time Efficiency
Great things take time.
If you want your presentation to be like every other company, then by all means, consider using templates. If you hate the idea of using templates and you know your company deserves more than cookie-cutter creativity other companies are using, then you need to be ready to invest the time in doing so. But, if you are limited in time, then hiring freelancers is where you are able to save time by delegating your project.
Designing a PowerPoint presentation takes time if you are going to do it right. It is not just about putting information on slides. No, it takes time. Other than inputting information on slides, a great presentation requires other elements such as:
Animation components
Using Photoshop and Illustrator to create unique visuals
Data analysis and synthesizing complex data
Storytelling techniques on how to share complex ideas
Referencing style guides to stay on brand
& more!
Taking all this into consideration, do you think a marketing manager would be able to complete all this with quality work and still deliver on the original tasks of their role?
Probably not.
Instead, by delegating your work to a freelancer, you will free your time to continue doing the work you were hired to do while still getting a professional PowerPoint presentation complete with quick turnaround.
Reason 5: Design Experience Beyond A Microsoft PowerPoint Presentation
In this article, we have referenced Microsoft PowerPoint quite a bit. However, Microsoft PowerPoint is not the only presentation software out there.
Other presentation design software available to use are:
Whether you use Microsoft PowerPoint or Canva, a presentation designer such as the ones at Presentation Geeks will have experience.
We know not everyone is going to use Microsoft PowerPoint. That is why we have taken the time to become experts beyond the Microsoft Office ecosystem. We have experience in Google Slides, Canva and other unique presentation design software specific to niche needs like e-learning modules.
Even if you currently use Microsoft PowerPoint but feel it is a bit outdated, we can consider alternate methods and tools for your next presentation project.
Freelance PowerPoint Designer vs. In-House Specialist
Now, you may be wondering whether you should hire a freelance PowerPoint expert or hire a PowerPoint designer in-house. Ultimately, the decision is yours and what your company’s resources are. Based on experience though, it makes more economical sense to outsource your presentation design and hire Microsoft PowerPoint experts or at the very minimum, hire a presentation consultant.
Hiring a PowerPoint designer internally will give you access to a slide master 24/7. More often than not, an internal PowerPoint designer will also have experience with graphic design. If you find yourself needing more creative elements, you might be better off to hire a creative director. This will be someone who can assist with Microsoft PowerPoint design. If you feel like you will not have enough tasks for them to complete, consider a freelance PowerPoint expert.
A freelance PowerPoint expert might be a better alternative since it will likely make most financial sense especially if you do not have too many projects on the go. If you only have to create a PowerPoint presentation once every couple of weeks, then it does not make sense to have someone on salary.
A great way to determine if hiring a freelance PowerPoint expert makes more sense than having someone hired on full-time is calculating the number of presentation projects you plan to do for the year and multiplying them by the cost for PowerPoint presentation design services. If it turns out that you will spend less money hiring a freelancer for each project, consider hiring a freelancer to develop your slides.
How To Select A Freelance PowerPoint Designer
If you are leaning to the side of hiring a freelance PowerPoint designer and wondering how to know if they will produce good work, then consider the following tactics.
Review Their Portfolio
Most designers who are working freelance will have a portfolio they can share with you. Oftentimes, it will be hosted on their own personal website. A portfolio is a collection of their past projects to help give you an idea of the style and quality of work they produce.
If you are specifically looking for a PowerPoint design work, then consider asking to look at their examples of PowerPoint slides. Presentation Geeks offers full transparency and a rich resource of past completed projects on the website.
Complete A Trial Project
If you are struggling to find prospective PowerPoint experts with examples of their past PowerPoint work, you could consider asking them to complete a trial project.
It is likely though that if they do not have a portfolio to share, they might not be the PowerPoint expert you are looking for. But do not let this discourage you. There is great talent everywhere to be found, you just need to give them the chance to prove themselves.
Final Thoughts On Why You Should Hire Someone To Create Powerpoint Presentations For You
There are both positives and negatives to hiring someone to complete your presentation design project. This article provides a great introduction into the world of hiring someone to create your PowerPoint presentations.
Some of the benefits we have identified is that more often than not, hiring a freelancer is more cost-effective. You will also have someone who lives and breathes for presentation design.
As for the negatives, if they are sporadically brought on to help, they might not be able to fully immerse themselves in your brand and company.
Whether you are ready to get started or still on the fence, an exploratory call never hurts. The expert presentation designers at Presentation Geeks are more than happy to provide you with a quick call to learn more about your presentation design needs and what your best option is.
If you are looking for more articles on all things presentation, we welcome you to explore our website to gain new ideas on how to master the art of presenting.
