How to Create a Sales Presentation in 2021
To say that sales pitches can be tough and intimidating is an understatement. Not only do you not know this person, but you have to convince them it’s a good idea to work with you and invest in your product or service. Over time, you may find the successful sales tactics you used in the past aren’t working anymore, so it’s back to the drawing board to think of a new and improved effective sales pitch for 2020 and the coming modern times.
A great sales pitch is ultimately about building trust, but that’s not all. So, how do you know how to change your pitch accordingly? How can you make sure you have your client engaged right from the get-go? Here are some tips you can follow when it comes to creating a sales presentation in 2020.
1. Get To Know Your Client
First and foremost, actually knowing the client is of utmost importance. While this may not be as easy as it sounds, but getting to know their needs, goals, or even purchasing habits is important in determining how to engage with them, exceed their expectations, and tailor your services accordingly. This can be accomplished by investing time in social media insights and engagement and leveraging that to your benefit (and theirs).
2. Make Sure Your Sales Presentation Is Clear & Concise
You need to be clear and concise in order to get your point across. Use precise language and short sentences that clearly conveys what you’re trying to accomplish, but make sure those words are also easy to understand. You may be familiar with your sales language, but the client you’re pitching to isn’t. However, if you do end up using a different vocabulary, include the definitions in your sales pitch so they’ll appreciate that you’re trying to help them understand your product or service more clearly.
3. Personalize Your Presentation For The Specific Client
What goes hand-in-hand with getting to know your client and making a clear and concise sales presentation? Personalizing your sales presentation. This can be done in a few different ways, like paying close attention to the types of colours they use on their website, or even including their company’s name in the title of your presentation. More importantly, explain how you plan on tailoring your specific services to meet their particular wants and needs and make it clear that you’ve listened to their goals.
4. Tell A Story
Yes, keeping your sales presentation clear and concise is important, but so is telling a short story to be able to connect with your client. They want to know the correlation between you and them. Stories are also memorable and also a great way to address any concerns the client may have. And, let’s face it, sometimes a sales pitch can be a bit…boring. But a story is a great way to keep people engaged and interested in what you have to say.
5. Test Your Equipment
Always. Test. Your. Equipment. First. Since 2020 began, people have really had to adapt to online sales presentations, unfortunately, not everything runs smoothly when it comes to technology. So, before you even begin your sales presentation, do your due diligence and check all of the equipment you’ll be using so you’re not left surprised by an issue a few minutes before your presentation is set to begin!
6. Let Them See You Take Notes
People appreciate an interactive and engaging sales presentation, but they also love it when the salesperson (you) is actually interested and not just making another sales pitch. This is where note-taking during your sales presentation comes in. Not only does this make you look more professional, but it also helps you remember what the client said about a particular product or service, lets them know you have incredible listening skills, and it can improve your follow-up call with that client since you’ll have jotted down key information you may have forgotten otherwise.
7. Believe In The Product Or Service You’re Selling
You’ve probably heard it before, but we’re going to quickly remind you that you have to believe in the product or service you’re selling. And clients will know if you really do or not just by the way you present yourself and speak on the matter. Believing in your product and service makes all the difference in the world and also ultimately helps the client make a well-informed decision.
8. Maintain Eye Contact Throughout
Even if your sales presentations are done online, you should still maintain eye contact through the camera lens. It will help the client feel more involved, so they don’t feel like they’re just watching another online video, but it also helps you make a more personal connection with them. Is making eye contact sometimes uncomfortable? Yes, but that’s why you should take the time to practice this before diving into sales presentations.
9. Sound Excited & Interested
Have you ever watched an informational video in a high school classroom that bored you even though the topic was interesting? Adding excitement to your voice can also make all the difference in the world, otherwise, you’re going to lose the client’s interest. This also refers back to believing in the product or service that you’re selling. If you don’t sound enthusiastic about it, why should the client?
10. Know When To Stop
A good and trusted salesperson knows when to stop making their sales pitch. While upselling can certainly be important, sometimes you may just be wasting your time and energy and even ruin your relationship with that potential client for good. This is why, in some cases, saying less is more. Look for signs of disinterest and, if need be, ask when a better time may be to continue your sales pitch on their terms and thank them for their time.
You Don’t Need To Go Overboard
So, what makes a good sales presentation? There are many things that can help you improve your sales pitches and presentations whether they’re online or in-person. Some of those things include preparing ahead by ensuring your equipment works, taking the time to personalize your sales pitch according to their particular service, wants, and needs, making sure your presentation is clear and concise, and overall, showing how much you’re interested in the product and service yourself. These tips will help you make a better connection with your potential clients by keeping them engaged and building a trusting relationship between you.