How Our Presentation Services Can Help Your Business
A significant advantage in business and in life is a good first impression. A business presentation is exactly that – the first impression of your small business, company, or a new idea or new services that you offer. Make sure you make a powerful first impression as a small business, individual, or company by hiring a presentation service that specializes in the art of presentation design.
Presentation services can help your business’ tone, branding, and message come across in a clean, elegant, and easy-to-understand way that will create an impact on your clients and network. Think of a presentation design like the design of a website. They are both the most public-facing bits of your brand, so investing in a good business presentation like a good website goes a long way. Do you want to give your business more credibility?
You can create one yourself, but ask yourself – do you have the time to create a presentation atop the other things you do for your business? There are plenty of companies online that can develop the professional presentation that you want!
The Benefits of a Professional Presentation
People remember your brand, you can generate leads organically, you can offer free information that people share amongst each other and if you have great points that stick with your audience that they can use for their own, you are top of mind for your audience. You can attract sales to your business as well.
Also, in the world of being online, you can also put a great presentation online through SlideShare, YouTube, Prezi, and many other platforms. By offering this information online either for free or through a paywall can establish you as an authority on the subject. And, adding links to your website or social media can drive traffic, generate sales or leads and create an overall awareness of your brand.
A quick refresher: A lead is a person or entity that indicates interest in a business product or service. Leads usually hear about a business through the business’ marketing materials (offers, trial, newsletter), other media marketing, or social media marketing. Think of it as indirect and not the result of actively contacting the person directly to generate leads. The passive generation comes across through marketing, social media, website, search or just wow-factor content. A presentation is another way to sometimes generate leads in-person.
And, you don’t always use these presentations externally. Businesses can use presentations to inform, educate, motivate and persuade internal employees for training and internal communication. You can make your employees feel safe and well equipped with great HR presentations when they first arrive.
You can do a yearly reminder of what your safety, anti-harassment, and reporting strategies are so people know what their resources are. You can offer a presentation in your work’s resources to guide people as to what their benefits are, what policies are in place, and a way to see the rules of a company in an interactive manner.
You can do a great business presentation about your top performers and celebrating achievement. By creating time and a visual reward for your best-performing employees can go along way. Often we are busy in our day-to-day lives that recognition goes unnoticed. A presentation once in a while can boost morale!
You can also motivate employees with even candid business presentations of the team building activities and milestones you’ve completed together. When was the last time you laughed at a silly photo of the team at a Christmas party? Think of it like a wedding photo slideshow that plays – you can recount memories together in a very simplistic format.
More formally, a dedicated presentation here and there for your internal team can allow them to see how the company is moving as a whole, keep them motivated, seen, and heard throughout your journey as a company. If they see the company is performing well or perhaps needs more help, they understand the direction the company is going in and aren’t in the dark of how their work is impacting the company as a whole.
Developing a Story
The first thing that a presentation service will do is help to develop the story or narrative you’d like to convey about your business. Think of this as a get to know each other session – it is important to understand the points you would like to get across and know everything we can about your business.
What is the one core thing you’d like to discuss? Is there one core idea or many-core ideas for your presentation? You are the expert in your field, so we will use what you know for your presentation
Also, make sure you know the answer to these questions: Would you like your business presentation to be highly factual, full of infographics that will make you an authority of your subject material? Would you like to make sure that the information about important key figures will paint a personable image of how a few humble few came together to make a business? Would you like to come across as a company that is eager to help with both the information, experience, and expertise you have in the field? What tone would you like your business presentation to be?
In large companies, a lot of the time when you ask these kinds of ideation questions, you will get a lot of different ideas from different people that are often based on taste and opinion. With a presentation service, they often have years of experience of what works in each respective field and can give you recommendations with direct experience with clients.
Also, no idea of yours is a bad one – if it is, the service can suggest and point you in the right direction, instead of perhaps a boss becoming frustrated at your ideas. Presentation services love crafting stories and narratives for the flow of their presentations – it is what makes each presentation unique.
At Presentation Geeks, we get to know each and every business and try to help craft their presentations with what’s important to each business. We love to help each and every company get their tone, story, and their vision across in their business presentation.
When you develop a story with us, you develop the story for your brand. Even if you have an existing identity, updating it to fit your key market audience per year is not a bad idea. Working with us allows space and ideation to occur in your workflow without necessarily taking a lot of time out of your day.
Keeping Your Brand Consistent
One thing that is important to note is a lot of business presentations that come to presentation services do not have clear company branding or consistency to them. Presentation Geeks want to help keep the information contained in a beautiful design and use the color, logos, and brand collateral that already exists, so you have a consistent brand identity that makes a lasting impression in your business presentation.
We make use of your existing company brand identity, or if you need help creating a new one, we offer the ability to help businesses create a new identity in their presentation. We make sure that each and every presentation is consistent across all its design when we create our presentations.
On a microscopic level, we also keep the consistency up with a good design. The text hierarchy, even as simple as keeping an email address, rights reserved, copyright 2020, and all fine print legible all the way to the use of infographics being correct for your brand – these are all ways for users to create a stellar presentation and get all your important points across in your presentation.
You can also update and refresh your brand with the Presentation Geeks. We can always offer ideas and an outside perspective on how your brand comes across in terms of its visual identity. What works? What doesn’t work? Where do you want to go, how do you want to come across? We offer an open ear and an eagerness to expand horizons for each and every one of our clients.
Designers at Your Fingertips
By working with a company like Presentation Geeks, you have highly-skilled designers at your fingertips that you can call upon whenever you need assistance. You do not need to hire new talent or take time in reviewing resumes, doing interviews, and then hiring and onboarding talent. You can use the talent that is already vouched for, interviewed, trained, and seasoned without doing the long task of vetting each designer out. The geeks here have worked on many presentations and enjoy the challenge of a new project!
Each and every one of us is very helpful and has years of experience under our belts for every prospective client. Think of the time it would take for you to train someone and weigh it against hiring externally. It is an advantage to have an in-house designer, but is your company big enough to hire another entity in the office? Working on a short-term basis can also save you money in the long run.
Growing with Your Business
The most important thing is of course the presentation and your execution of it. A presentation is nothing without its speaker! You will want to get your points ironed out for the day of. If anything, utilizing a service like Presentation Geeks free up your time and allow you to work on the performance of your presentation. You will want the extra time to really refine and practice your delivery!
And beyond the presentation, developing a working relationship with a company like the Presentation Geeks can eventually mean that we streamline the process in creating multiple presentations that are on-brand, consistent, and cutting edge with you. We grow with you as you work with us through time!
