What Is The Importance Of Branding In Presentations?
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If you’ve ever questioned the importance of brand or the impact brand identity can have, just look at some of the most iconic brands in existence: Apple, Google, Coca Cola, Pixar – the list continues.
Branding goes beyond just what we see, it’s that experience we feel, it’s the message we are told. But more importantly, it’s how often we are told it.
In this article we explore how a successful brand will incorporate brand identity throughout all of their marketing materials, specifically presentations, to maintain a consistent and solid brand presence.
What Is A Brand Or Brand Identity?
In a nutshell you can break it down like this:
Brand – The meaning that people attach to your product, service or business
Branding – The management of a brand’s meaning
Both are critical components of a business presentation. You want to make sure the meaning is captured and the way you do it is by enforcing your brand standards guide. Fortunately, we’ve worked with company branding of all sizes. You should check out some of our most recent projects:
Why Is Your Companies Brand Image So Important?
Let’s start with a quote from British Business Magnate, Richard Branson:
"The way a company brands itself is everything.... It will ultimately decide whether a business survives."
It’s how the world sees you. Potential customers, potential clients, potential investors align themselves in what a brand stands for. Brand perception is what can make or break a business. Which is why it’s of critical importance that visual brand guidelines, brand voice and brand colors are “On Brand”, no matter the medium in which the are delivered.
Below are a few examples of the impact successfully branded presentations can have:
Differentiates You From The Rest
Branding your presentations has one very clear and obvious benefit, it distinguishes your presentation from a competitors. Potential customers consume multiple business presentations, so being unique and standing out from the crowd is critical in making an impression.
In the creative space it’s common that design trends are frequently used, so it’s important to incorporate branding. Your logo and brand identity will shine through making your presentation, and ultimately the message consumed by your audience more memorable.
Establishes Credibility & Quality
When presenting if your audience doesn’t see you as anything other than confident and professional, you’ve lost your credibility.
Effort is something that does not go unnoticed and your audience will appreciate it, but more importantly, remember. You need an awesome presentation design combined with the incorporation of your brand identity to pass as the real deal.
Brand Guidelines Help Keep Your Brand Messaging Consistent
Consistency is a critical factor when helping to maintain a strong brand presence. Whether it’s your branded presentation, branded social media posts/channels, newsletters, print materials, digital assets, whatever the channel/platform.
A Brand’s commitment to delivering the same message to its target audience no mater where it is used leaves little room for ambiguity. This is a key factor in building brand loyalty and helping to make an emotional bond between company and consumer.
Brand Recognition Can Make Your Presentation More Memorable
If this isn’t your first rodeo and your brand has been around, that recognition in your presentation plays a crucial role in connecting with your audience on an emotional level. It may take them back to a childhood memory or something that impacted their lives at some point.
If you’re a startup and getting yourself off the ground, this is the perfect time to start building your brands trust. You have a long road ahead, but if you start as you mean to go on, you’ll get there.
How Do You Carry Your Brand Through A Presentation?
Brand standards guidelines, it’s that simple. Many businesses recognize the importance of brand consistency and have a set of guidelines in which their brand identity can be used. The use of color scheme, fonts, visual elements are defined within this document so the brand consistently is delivered.
At Presentation Geeks, we’ve delivered branded presentations for businesses of all sizes using their brand standards guides, and some of them are more complicated than you’d think!
If you want to talk about it, we’re here to help.
Here's What You Should Have A Branded Presentation Template At The Ready
You don’t just want to make a good first impression, you want to leave a lasting impression. Having a customized, branded presentation ready to populate helps you in the following ways:
It saves you time – All you need to do is update the content
It saves you money – Some of our presentations have lasted clients years. On the flip side, it makes it so much quicker and easier if you’re not a designer yourself.
When the worlds leading food and beverage company PepsiCo. came to us for help we knew we had to jump onboard. For this presentation we designed a modern slide layout immersed with subtle (…well not so subtle) animation to create slides focused on engaging their audience. Enjoy!
See our latest review from another very happy client Stephanie Stephens:
What Cost Could Brand Inconsistency Have On Your Business?
Take a look at the chart below. Here are just a few ways in which inconsistent usages of your branding can impact your business:
Brand awareness isn’t worth the exposure if it’s not communicating your core purpose.
Wrapping It Up On Having Branding In Presentations
OK, we’re biased, but having a professional, branded presentation or pitch deck will help your business growth. The points we’ve discussed above illustrate that. Detail does not go unnoticed.
All you need now is someone to provide you with a world class presentation design to support the excellence you’ve already created in building your brand to this point.
Are You In Need Of An Outstanding Branded Presentation That Will Last? You're In The Right Place.
If you’re looking for a world class presentation design that follows your brand guidelines to the letter, you need to contact us today!
Our presentations will help you close more deals and win more business, so you should consider hiring the help of the Presentation Geeks. Our team of expert presentation designers and dedicated Account Managers will help work with you to develop an a presentation that will blow you away.
