Why Marketing Presentations Are Essential To Business Growth [With Examples]
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In many different industries and job sectors, presentations are part of the job. The ability to create an effective and clear presentation or marketing deck that gets your point across and engages your audience takes time, energy, practice and experience. In this article we explore the importance of presentations in marketing your brand and how that ultimately leads to business growth.
So, What is a Marketing Presentation?
A marketing presentation is a summary of your business and marketing strategies. In the marketing industry, presentations are that much more important. Often, you or someone on your team will be pitching ideas to clients and execs in the form of a presentation.
Creating an engaging and effective marketing presentation is important to sealing the deal or updating senior employees on your work.
A marketing presentation often includes key pieces of information such as:
- The product/brand/organization
- The marketing campaign title
- The campaign objectives
- Target audience/target market
- A marketing strategy with a unique selling point
- Key takeaways and next steps
- A timeline for rolling out the campaign
Each of these items will help you to effectively communicate your ideas and plan to the client in an engaging and logical way.
5 Reasons Why Presentations Are Important in Marketing
Effective marketing presentations can have a huge impact on your career as a marketing professional. They will help grow your business and build your agency’s reputation among other clients. Here are 5 reasons why presentations are important in marketing and why you should work on creating awesome marketing presentations.
1. Your Presentation is Your Brand’s Value
Marketing presentations are essentially sales pitches. You are trying to convince a company or client to work with you or buy your product. If your presentation is sloppy, unclear, and boring, clients or customers will likely view your brand in the same way.
Having Good Presentation Skills Drive Trust in Your Brand
Being able to create a strong and engaging presentation shows potential clients that you believe in what you are selling and are willing to invest in it. That in turn makes your brand that much more attractive. Presenting with conviction is key, confidently presenting your product/services is an art and can make a huge difference when making the right impression.
If your presentation is full of low quality images, incorrect data, boring slides, and the presenter doesn’t engage the audience, you likely will not gain too many new clients. When presenting your slides, include high quality images, real life examples, and accurate data.
Get PowerPoint Presentation Help
If creating Powerpoint or Google Slides presentations is not in your skill set, don’t stress! There are tons of free presentation templates that can act as a first step in your creation process. At Presentation Geeks, we work with clients to create engaging and effective presentation templates. Hiring someone to help with creating your slides can make a huge difference and mean more time for you to put the information together.
Today, the business environment, vision, and outlook is changing faster than ever before. This was especially true for BP who wanted to share their investment in renewable energy. With a focus on imagery and minimalistic design, we were able to create a presentation that supported their vision.
British Petroleum Presentation Sample
Your presentation template can either start with something very simple or can be a bit more complex. Choose a template that makes sense for your business and presentation style. You should also think about the environment you are presenting in. While conference settings can call for more engaging and exciting slides, a client meeting may mean dialing it in.
2. Use the Right Design Principles in Your Marketing Presentations
As many marketing professionals will tell you, a great design goes a long way. This also extends to your marketing presentation. Whether it’s at networking events, marketing conferences, client meetings, or just internal presentations, a strong presentation created with a great design will stick with the viewers even after the presentation is complete.
Visual Hierarchy
A basic design concept that you can use to create great marketing presentations is the visual hierarchy. This is a design principle that involves identifying design elements and organizing them in order of importance.
For a marketing presentation, this could include keeping the key information as the most eye catching elements on a slide. You will want to think about what you want your audience to take away from one slide and keep the key message and the most important points the biggest or at the top to drive the point home.
Color Psychology
Another design element to consider is colour psychology. This will also have to coincide with your brand’s colours, but aesthetic is a huge part of creating a pleasing and engaging presentation.
There have been studies done that state that specific colours can have an impact on a viewer’s decision making. Colour can be used to draw the eye to important information or elements of the presentation that you want the viewer to remember.
Font Pairing
One last design element you should consider when creating your slides is to pair your fonts. While there are many creative font styles out there, the vast majority will not be used in professional marketing presentations.
You will want to find fonts that match or pair well your brand’s. For example, you don’t necessarily want two more flowery fonts paired together as this can take away from the information and data that is being presented.
Tell an Engaging Story With Your Marketing Presentation
A compelling brand story can be the reason a customer decides to purchase your product or use your services. This story should be evident throughout the whole presentation: from the titles and layout to the images and colours.
3. It Helps in Conversion of Followers into Customers
One of the main purposes for a marketing presentation is to convert a viewer into a customer or client. The information and knowledge you deliver and who you present it can be a motivating force to turn an audience member into one of your customers. Integrating tips and strategies for engaging your customers will help you convert followers into customers.
Use Your Presentation Skills to Drive Sales
Sales happen when client needs are met with a service or product. But, if your potential clients or customers don’t know about your company, you won’t increase your sales.
This is where your marketing presentation has a huge and important role. While a strong marketing plan can help you reach your goals, an engaging and professional presentation can turn audience members from strangers to customers.
Make Your Marketing Presentation About Your Audience
When you run a Google Slides or Powerpoint marketing presentation, you need to remember to make it about the audience. Especially if you are trying to boost sales or gain a client, make them the central focus.
To reach them, you should cultivate empathy. You can do this by understanding the problem from their perspective. Understand their needs and questions and then work towards answering them. You’ll find that customers that feel understood or heard by an organization will be more likely to continue in the buying journey.
Create Journey Maps
In many types of content marketing, you have to consider the types of buyers or customers you are trying to reach. As well, you have to think about the buying journey they will take to move from potential customers to actual customers. It is information that can help you understand the customer and understand their thought process.
While this should all be brainstormed in your marketing plan, it can also be defined and explored in your marketing presentation and on your slides.
Digging into the “why’s” behind a customer’s decisions will help you create marketing and advertising components that will get their attention and answer their questions. Then, answering these questions in your Google Slides or Powerpoint presentation will reach your target audience that much more.
4. It Creates Brand Awareness
Strong brand awareness can make or break a company. Think about brands like Band-Aid or Kleenex who has such strong brand awareness that their brand names have become synonymous with the name of the product.
In order to grow your business, you have to make potential clients and customers aware of your brand. This is where digital marketing come into play.
A presentation can often be the means by which you introduce your company to a group of potential customers.
Focus On Your Central Idea
One of the most important tips to remember when you are presenting to potential customers is to focus on the most important idea and key pieces of information you want them to leave with.
If you present an enormous amount of information with tons of images that aren’t related to your organization your brand image gets lost in the shuffle. Deliver the most important ideas on your slides and you’ll see how engaged your audience is.
5. Good Presentations Generate Trust and Invite Opportunities
As marketers know well, trust is a huge part of running a business. As a presentation strategy, you want to generate trust through the information your provide and the stories that are told.
As one of Canada’s most recognized asset management firms, Dynamic Funds offers top-tier solutions. In creating this presentation, our focus was on integrating an easy to read, accessible PowerPoint presentation that translated big concepts in an audience friendly way to build trust with them.
We encourage you to watch the example video.
Making a good first impression
Right from the start, you want to come across as a trustworthy and intelligent brand. Customers don’t want to hear from an organization that doesn’t seem trustworthy or worth their time. There are some tactics you can use to help present yourself well to your viewers.
For example, when you’re speaking, make eye contact. Be conformable and positive in your tone. Tell a related story to keep them engaged. All of these tips can make a huge difference on your presentation.
Understand How to Help and transform Your Audience
As we stated above, understanding a customer’s needs and wants can transform your audience. If your product isn’t presented as a solution to their problem, customers will lose interest and stay as potential followers. Telling them that your product or service will meet their needs in your presentation will go a long way and will likely convert them from followers to actual customers.
Need A Marketing Presentation Created For Your Company?
Make an impression that lasts with your next presentation. Use our presentation design service that will not only save you time and money, but create powerful sales tool that will make the right impression, first time around.
If you’re ready to begin working with award winning designers that have an established reputation, contact Presentation Geeks today by clicking the button below.
