Top Tips For Trade Show Presentations And How To Get Noticed
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Networking is one of the major keys to success in the world of business and the trade show floor is where connections are made. Having a trade show booth and making a trade show appearance will help you and your business make connections with notable individuals within your industry. Luckily, trade shows have become more and more niche which makes it easier and more likely for you to connect with the right people. But even with trade shows becoming more niche, the space is still crowded with exhibition attendees, noise and other distractions fighting for people’s attention. In a crowded space, how do you make sure your business stands out?
Acquiring booth space and having a professionally crafted trade show display and trade show presentation will enable you to cut through the noise of the crowded trade show floor and grab your audience’s attention. Which is why in today’s article, we are going to share with you our tips on how to make sure your trade show presence stands out amongst the crowd by using presentations and trade show displays.
Why You Need A Tradeshow Presentation
Even in a world where digital marketing has grown to become the dominant form of client acquisition, nothing beats in-person relationship building. In fact, the strongest and best relationships are those forged in-person.
There are three reasons why you need to have a trade show presentation. If your business falls into any of these categories, you must seriously consider acquiring booth space at your next trade show event and brainstorm some trade show booth ideas. The three reasons why you should participate in a trade show are:
You offer a product and the benefits of the product are best shown through a demonstration.
Your industry is very niche with few major players in the game.
You want to take your business to the next level and be seen as a thought-leader in your industry.
You offer a product and the benefits of the product are best shown through a demonstration.
This first reason is the most common reason why you should consider making an appearance at a trade show. Of course, this can be done online now by posting videos on social media with a link to your product page, but the online sphere is getting so crowded with low-quality drop shipping schemes, the consumer is becoming smarter and more aware.
At a trade show, you already know the audience attending is at least somewhat interested in the industry you’re in so it will be easier to convert them as a client. By providing demonstrations at a trade show, people can see the product work in real-time rather than being skeptical of online video edits.
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It allows potential customers and prospects to act on their impulsive desires and purchase the product right away. There is no need to deliver the product via mail because they will get right away! It also reduces how many returns you will get if people are experiencing buyer’s remorse.
Additionally, it allows people to talk with someone from the company right away. Your booth staff can practice objection handling right then and there and provide essential information.
Your industry is very niche with few major players in the game.
If the industry you operate in is small with very few major players, trade shows are often times the one opportunity when people get together to share knowledge, learnings and insights. These trade shows are often held once a year in a major city which attract people from across the country.
These conventions don’t just bring people currently operating in the industry, they also bring potential clients looking to network with some of the few people in this industry. A well-crafted presentation at one of these highly niche trade shows will likely get you extremely large contracts with reputable clients.
You want to take your business to the next level and be seen as a thought-leader in your industry.
Lastly, if you feel you have reached a level of success but want to continue pushing forward by being an industry leader through thought-leadership, then trade shows are great opportunities to flex your knowledge by giving presentations.
They will often incorporate trade shows with speaker series of highly knowledge people in the industry to speak on specific topics. At the end of your presentation you can invite exhibition attendees to follow you on social media to grow your social media presence. Encourage them to engage by having them submit questions or sharing live social media updates to reach new audiences. You will then grow as a thought-leader online reaching new audiences.
How To Get Noticed At Trade Shows
Similar to digital marketing, one of the major challenges people face in a crowded marketplace is getting noticed. Getting noticed at a trade show is an art which requires years of practice and mastery. Luckily, the team at PresentationGeeks has years of experience acquiring presentation feedback and understanding presentation psychology to make sure the trade show powerpoint work we create will capture an entire presentation space.
Getting noticed at a trade show requires the use of multiple presentation visual aids incorporated in your exhibit booth area. What you should include in your trade show presentation to get noticed is:
- PowerPoint presentations or a looping slideshow
- Product demonstration
- Professional booth design
- Charismatic sales people
- & scan badges for social media engagement/growth
If you’re able to incorporate a majority of the elements mentioned above for your next trade show presentation, we are confident you’ll reach not only your target audience but an extended audience too by having such an engaging booth. Your booth will be the main focus outcompeting any surrounding aisle for audience attention.
What Makes A Good Trade Show Presentation Display?
Now that you know what to include in your trade show presentation to get noticed, we are going to go over what makes it good. It is one thing to have eyes on your booth, but if you don’t have content which is engaging to really hook your audience in, then the attention is going to waste.
If you’re a digital marketer, consider it like this – just because you have great online visibility does not mean your website is going to convert. To have a high conversion rate, you need to have a great user experience. Search engine visibility tactics help visitors get to your website. The user experience of the website gets them to convert. The same applies to your trade show booth.
What makes a good presentation display is the ability to create a well-rounded and engaging display. PresentationGeeks have years of experience crafting engaging presentation materials. Whether its digital presentations or any other presentation format you may need, PresentationGeeks has done it all. They are world-class presentation consultants that can help you make a good presentation a great one.
Final Thoughts On Trade Show Presentations
If you’re looking to stand out amongst a crowded marketplace, then consider having a presentation at a trade show. Trade shows are great opportunities to share your brand message with an audience already engaged in the industry you operate in. Depending on the trade show, it can be a simple and effective way at acquiring new leads that are ready to convert.
