What Is a Sizzle Reel? And How You Can Use One To Boost Your Business In 2023
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The way we view material online through platforms like social media has shifted from still pictures to videos and reels that tell a story. Think about a sizzle reel like a movie trailer, it gives you a taste of the movie you are going to watch and shows enough exciting bits to catch your attention so you watch the movie. It’s meant to “sizzle,” short and attention-grabbing.
So, What Is A Sizzle Reel?
A sizzle reel is a short video clip, that uses video marketing to highlight important information to your audience. It’s a way to tell a story, showcase ideas and convince an audience. You want to grab your viewer’s attention through a great sizzle reel and video editing that will keep their attention on your video.
Here's An Example Reel We Created For Discovery
What Applications Can A Sizzle Reel Be Used For?
You can use many applications as a sizzle reel to show promo videos or video footage. Social media platforms like Instagram, Facebook and TikTok have transitioned to using video content/sizzle reels to draw in the user. It’s a way to capture footage of important moments and create an emotional connection with the audience.
Movie/Television Awareness
In the entertainment industry, having a sizzle reel that uses some scenes for a sneak peek can be a great way to create video marketing for your viewers. Promo videos with highlight reels for either a movie or a tv show can introduce a viewer to a new movie or show they might be interested in watching.
Business Introduction
Pitching your business is easy on a sizzle reel, using footage that tells a story to your audience. You want to capture their attention by showing the key elements of your business through short videos that will really sizzle! When you present your business using a sizzle reel, it helps to highlight your business in a way that your clients will remember.
Here's A Sizzle Reel We Did For Brandpoint
Event Promotion
Event promotion is a great place to use a sizzle reel because the viewers of your sizzle reels can see what kind of event you are promoting through video marketing, rather than a simple poster. You can add audio to create a video reel that truly sizzles!
What Are The Benefits Of Using A Compelling Sizzle Reel In Your Marketing Strategy
There are many benefits of using a sizzle reel in your marketing, as you can share your sizzle reels on Social Media and video platforms like Youtube, Facebook, Instagram and Tiktok. you can have one video, that you share across all platforms. Using a sizzle reel highlights your company, in a both noisy and eye-catching way. You can shoot a video that uses audio tracks, or a catchy song that reminds people of your product or company when they hear the song.
5 Tips That Help Your Sizzle Reel Sell:
Keep It Short
Nobody has a long attention span anymore, so keep your sizzle reel short and sweet. Adding music to the background can help pitch your idea, especially if it’s a catchy song. By scrolling through Instagram, you’ll see many demo reels that make a good sizzle reel.
Make Your Point
You want to make your point to your audience as quickly as possible. Sizzle reels are not meant to go on for hours, it’s a quick video straight to the point, a way to pitch your point in a lasting way.
Know Your Audience
Before you start your sizzle reel, ask yourself who your audience is. By knowing your audience, making a video production for a sizzle reel will be much easier, as you can choose music, videos and film in a way that will capture the attention of the audience you are after.
Invest In Quality Production
Investing in quality video production with somebody that has the skills to capture the shots, edit and produce a sizzle reel will showcase that you are willing to invest in both your future, but also the client’s future. Nobody wants to waste their time watching a cheaply put-together video, you have to keep the excitement and storytelling going by investing in quality production.
Finish With A Strong Call To Action
Your sizzle reels need to finish strong, with a call to action from your company on how they need you. You want to leave them with excitement about your skills, for example in event planning or maybe you are a filmmaker who can help your client shoot their trailers.
Looking For A Sizzle Reel Production Company To Bring The Heat?
Are you looking for sizzle reel production company, to help with your next promotional video How about pitch tapes or help with a sizzle reel for new films, movies or a project that you are working on? Need somebody that knows what they are doing with a camera so you can shine in front of the camera? We are the right people for this job, we geek out about all things sizzle reels, and would love to connect with you to talk about your needs on your project.
