When & Why You May Need A Presentation Consultant
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When you’re drafting a presentation but not sure where to begin, engaging in presentation consulting may save you more time and money in the long run while closing more business.
One of the key pillars of running a successful business is strong communication.
Without proper communication in place, information tends to get miscommunicated, misinterpreted or completely missed altogether.
Look at your presentation as a communication tool. Without the proper structure or messaging, you’ll completely miss the mark on what the end goal of your presentation is.
Think of it like a stack of cards. If there is no solid foundation on how the information will be communicated, all information will be tarnished. If you don’t have the main point of the presentation identified, it becomes harder to identify strong supporting ideas or supporting arguments.
By engaging a professional to consult on presentation structure, design, key points to focus on and overall delivery, you’ll be on your way to have a strong communication tool you can be confident in using.
What Is A Presentation Consultant?
Over the past decade the consulting industry has exploded with more and more consulting firms opening up targeting different industries. It seems as though there is a consultant for almost everything!
This isn’t necessarily a bad thing. As we continue to innovate, time begins to become the most valuable asset we have. By hiring consultants, we are shortening the timeline for learning, onboarding and research while reducing the margin of error.
In essence, hiring a consultant is a solution to many of the growing pains a company may face.
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A presentation consultant is an individual or a team who engages in providing advice and strategies in an area of specialization. In this case, the area of specialization is presentations.
Note, a presentation consultant may not be an expert on the industry in which you work in. The goal of hiring a presentation consultant is to enlist their help to ensure your messaging, visuals and the presentation as a whole is built to achieve your end goal. There are many services available that can find presentation consultants around the globe. One of of these sites is Jooble, which helps find jobs around the globe.
Why You May Need A Presentation Consultant
Hiring a consultant may seem like a great idea but do you know why you would actually need one?
When you find yourself struggling to compile a great presentation and you’re spending more time on it than you should be, you should consider either outsourcing your presentation design or hiring presentation consultants.
If you want to create a presentation that possesses a strong message, data points and great examples, you need to know the psychology behind presentations. Consultants, with their years of experience, know the ins and outs of a great presentation.
We’ve listed a few reasons below as to why you might want to consider retaining the services of a presentation consultant for your next presentation.
Determining The Goal Of A Presentation
Do you know why you’re putting together a presentation?
Are you doing so just to appeal to upper management or because you were told to do so? Perhaps it’s because everyone else is doing it.
If these are your answers as to why you’re putting together a presentation, then you should consider hiring a consultant.
A consultant will sit down with you to analyze what the end goal of your presentation is or, if there are multiple reasons, which one to really target.
Whether you’re looking to put together a presentation to pitch new business, create a winning RFP presentation or even share recent research findings in a research presentation, the outcome for each presentation is different and needs to be tackled at different angles.
PowerPoint Presentation Design
If you feel like you’ve been cursed with the lack of creativity, don’t worry.
Whether your company uses PowerPoint, Google Slides, Canva, Prezi or any other presentation software, a consultant will be able to take your presentation from a generic presentation template to one that will capture your audience’s attention.
However, don’t confuse presentation consulting with presentation design. Consulting provides a holistic perspective where design elements are considered to make sure the tone of voice is correct and brand colors are used accurately. Not all consultants are designers and not all designers are consultants.
Luckily, Presentation Geeks are an all-in-one solution with experience in consulting presentations and how to build presentations.
Avoid common errors such as text heavy slides, distracting colors and a lack of graphics and charts. Presentation Geeks will provide you with ideas and solutions to help deliver the story of your brand with good design.
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Presentation Feedback
One of the great perks of hiring a presentation consultant is tapping into their years of experience and knowledge crafting presentations. You’ll be in the hands of a team or individual who has worked on countless presentations over multiple industries and have proven tactics on what works and doesn’t work.
Your presentation will be reviewed and given constructive criticism on what works and doesn’t work. Giving and receiving presentation feedback is an art form because rather than getting sugar-coated compliments from your team falling into a group-think mindset, having an outsider consultant may provide you with more honest and constructive criticism.
Presentation Skills Beyond The Slides
The advice of a consultant can even go beyond the slide deck.
Ever wondered what to wear for your presentation?
What about how to close a presentation?
Your presentation is comprised of various elements that go into your presenting abilities. Rather than focusing on just the slides, a presentation consultant will look at your presentation with a bird’s eye view and identify key areas you can work on to help develop a well-rounded speaking engagement the audience will be engaged with.
In essence, the advice you receive from a presentation consultant won’t just improve the presentation material for that one specific project. You’ll be given the skills to become a better presenter.
When You Should Engage A Consultant For PowerPoint Presentations
Selecting the right timing for engaging a consultant is critical, especially if you’re one to wait too long.
Waiting too long is the trap most people fall into. By the time you engage a professional for help because you’ve stumbled into a problem, it will likely take more time and effort to reverse the issue and get back on the right track. At this point, you’re probably too late.
If you’re in the brainstorming process of creating a slide deck, this might be the optimal time to begin your search for professional advice.
The time you should consider engaging a consultant for any presentation is as early as possible. To reap the most benefit out of any consultant is by bringing them onto the project early. This way, you’ll know you’re on track right from the start.
When you start on the right foot, everything will fall into place much easier.
Conclusion On Consulting Presentations - Is It Worth Hiring A Consultant?
It’s time to make a decision – but you’re still on the fence whether you should hire a consultant or not.
Well, if any of the above points resonated with you, at minimum you should contact a presentation consultant to investigate what they have to offer. You’ll soon find the importance of hiring help and the benefit of working with consulting firms.
Start your search by connecting with the team at Presentation Geeks who have years of experience providing presentation consulting services to some of the world’s top brands and companies.
